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Bespoke Promotions
Whatever your product, objective, budget and timings may be we will work with you to create your ideal promotional solution tailored around your brand.

We have a robust database of travel, leisure, retail and lifestyle partners that have been developed and strengthened over the years. We hold strong relationships that have longevity with our partners that allow us to develop customised products to provide you with the variety of products and experiences you need to capitalise on your brand.

A bespoke promotion was ideal for McDonald’s.Read more...

Partner Management
With our widespread and influential partners we are always the first to know about any exciting new promotional opportunities. We proactively seek out opportunities with suitable partner brands and as a result have powerful and long lasting relationships with the UK’s major travel, leisure, lifestyle and retail partners.

As our Partnership Director, Mocky Khan, put it ‘we like to think of ourselves as brand marriage brokers’.

A partner managed promotion was ideal for Virgin Mobile. Read more...

Prizes and Incentives
Parallel offer a variety of prizes and incentives from a vast product range that covers all aspects of travel, leisure and lifestyle experiences and consumer goods. Whatever your prize requirements may be we will provide you with the perfect incentive solution to suit your brand and target market.

A prize and incentive promotion was ideal for ASDA.Read more...

Fixed Fee Promotions
We will take on total financial and management responsibility for the fulfillment of your promotion in return for an agreed fixed fee. We achieve this by using proven methods to pre-empt redemption levels and measure risk, which eliminates uncertainty and provides you with a profitable promotion delivered within expectations.

A fixed fee promotion was ideal for Citi. Read more...

Tailored Promotions
If you need an instant promotional solution we have a range of ready tailored rewards that offers you the opportunity to leverage your brand’s presence in the market. We have created a portfolio of virtual chains of independent businesses, each one providing us with unique promotional offers. To ensure security and peace of mind we have teamed up with respected industry bodies that guarantee standards of service and trust across their accredited members.

A tailored promotion was ideal for Haribo. Read more...

Gift Vouchers
Gift vouchers are a powerful promotional alternative to third party offers. They have a monetary value so it is like giving cash to your customers, making them an ideal solution for staff incentives, loyalty programmes, competition prizes and consumer gifting.

Parallel are a division of Projectlink Motivation who are the UK’s largest provider of retail, travel, leisure and experience gift vouchers from over 30,000 leading retailers and brands. Together we can provide you with the greatest discount and incentive programmes available in the country.

Visit the Projectlink Motivation website to find out more...

Virgin Mobile
Virgin Mobile and Parallel have launched a new customer loyalty programme to reward Pay-As-You-GO (PAYG) and contract customers and to build long-term relationship with consumers.

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Coca Cola
An on-pack promotion presented as an Advent Calender was produced on 400,000 packs of Coca-Cola, Diet Coke and Coke Zero with promotional and prize offers from Halfords, IPC Media, GAME and Exhilaration.

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John Brown Publishing
John Brown required a strong reader offer to go in Sense Magazine, a high quality quarterly lifestyle magazine published for NatWest and Royal Bank of Scotland private banking customers. Parallel provided a solution of offering 30 days free unlimited DVD rental plus 2 free cinema tickets for every reader of Sense.

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McDonald's
For the second year running Parallel delivered a ‘Kids Swim Free’ promotion which ran throughout the Summer and Autumn school holidays. The campaign was in association with the summer animated blockbuster movie ‘Surfs Up’.

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Citi
To offer existing Citigold customers a Christmas gift of receiving either a Free Pamper Treatment or Free Golf Lesson inside their Christmas Card. Following on from the success of this promotion a similar offering was provided to incentivise new Citibank customers.

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Asda
To help Mums get their children active over the Summer holidays Asda required 2 booklets which provided Mums with activities ranging from swimming to Tae Kwon Do and days out attractions with coverage across the UK. The campaign was called Mum Saves Summer and over 2 million booklets were distributed.

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The AA
Parallel have been appointed by the AA, the UK’s No.1 choice for breakdown assistance to run a New Member Acquisition Test Campaign. We have provided the ideal consumer reward that has proved to be a success.

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Haribo
To increase the volume of subscribers to the yearly children's dance competition run by Maoam called ‘Dance Mayhem’, Haribo approached Parallel to provide a reward that would tie in with their brand and product. We had the perfect solution.

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T-Mobile
Parallel created a seasonal offering to customers purchasing a T-Mobile PAYG handset from Woolworths. All qualifying customers received a free child panto ticket. Over 55 participating theatres throughout the UK

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Sales promotions are an unbeatable way to boost sales, whether it's for customer acquisition, retention or loyalty increase brand loyalty and raise the profile of a product. At Parallel, we specialise in creating and delivering cost effective travel, leisure and lifestyle promotions that work for blue-chip companies throughout the UK.

Promotions can be a quick, simple and fun way to increase sales and raise a brand profile and build long-term relationships with consumers. To ensure a successfully delivered promotion with high-end results, we have an extensive collection of tailored key partnerships providing added value rewards.

Parallel is a division of Projectlink Motivation, one of the fastest growing incentive and motivation companies in the UK. And our parent company, The Grass Roots Group, is the UK's largest people motivation organisation . Together, we are changing the behaviour of people every day, bringing success and a healthy return on investment to our clients.