Virgin Mobile crave

Virgin Mobile and Parallel have launched a new customer loyalty programme to reward Pay-As-You-GO (PAYG) and contract customers and to build long-term relationships with consumers.

Parallel worked with carefully targeted brand partners that can provide innovative, exclusive and compelling offers that will enhance the customer’s experience. Partners were selected from a range of sectors from Film to Fashion, Hair & Beauty to Sport & Fitness, Dining and Travel and Gifts.

Offer brands include La Senza, Lovefilm, Halfords, Virgin Holidays, Toni & Guy.

The rewards have been targeted to over 5 million Virgin Mobile customers.

Sarah Fletcher, Virgin Mobile

“At Virgin Mobile we have always prided ourselves on rewarding our customers throughout their time with us. Crave Exclusives will take our customer benefits to a new level and seriously enhance our retention focus.”