T-Mobile & Woolworths Christmas 2007 Free Pantomime

To provide a seasonal offering to increase sales of T-Mobile Pay As You Go mobile handsets purchased in Woolworths stores during the Christmas period in 2007.

Parallel created a seasonal offering to customers purchasing a T-Mobile PAYG handset from Woolworths stores. Customers were informed of their free gift and simply had to register their details via text message to qualify for their free child ticket to any participating panto show. A dedicated customer careline and festive geocode website was set up throughout the Christmas period so that customers could easily access information on their local participating theaters.

Over 800 Woolworths stores participated throughout the UK.

Hilary Watson, Product Development, Parallel Promotions

T-Mobile presented the exciting opportunity and challenge to create a network of participating theatres nationwide. This tailored reward proved to be a robust offer and provided a memorable experience.